Guides
We publish what we know.
Guides, explanations and straight answers to the questions our clients ask most. Free to read, written for business owners rather than for other marketers, and updated when the answer changes.
Every guide
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Start here
Eight guides, each covering a whole subject.
If you have a single question, the articles below answer it. If you have a subject to get to grips with, start with the guide and follow it in order.
What we write about
Four subjects, and no filler.
We publish when we have something worth saying, which means less often than a content calendar would like and more usefully than one would produce.
SEO
How search actually works, what moves rankings in this market, and what is a waste of money.
Web design
Speed, structure, conversion, and the decisions that matter before anyone opens a design tool.
AI and automation
AI visibility, practical automation, and what these tools are genuinely good at.
Running a business
Pricing, choosing suppliers, reading reports, and the questions worth asking before you sign.
Going deeper
When a guide is not enough, there is a playbook.
Everything on this page is free and always will be. For the subjects where the real value is in the full sequence rather than the summary, we publish the complete internal process as a paid guide. Same work, same checklists, nothing held back to push you toward the service.
The Local SEO Playbook
The first ninety days of a local SEO project, step by step, with a chapter on getting named by AI assistants.
Your First Business Website
A four-week plan to decide, write, build and launch your first business website, whether you hire someone or do it yourself.
AI Automation Starter Kit
Five WhatsApp and lead follow-up workflows a small business can set up in a week.
The stack
Every tool we mention in these guides, in one place.
The guides name the hosting, the theme, the page builder and the AI assistants we actually run client projects on. Rather than repeating the reasoning in every article, it is all on one page: what each tool is for, why it earns its place, and what it costs.
Where we have an affiliate arrangement we say so on the card. Several of the tools we recommend most strongly pay us nothing at all.
Not finding it
Ask us the question and we will write the answer.
Most of what is on this page started as a client question. If yours is not covered, send it over.
