SEO and GEO · Generative engine optimisation
GEO: get your business named when customers ask AI.
More people now ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews which business to use, and act on the answer. Generative engine optimisation is the work that makes your business one of the names in it. It sits alongside SEO, not instead of it.
SEO gets you ranked. GEO gets you recommended.
AI assistants build their answers from what they can find and trust about you: your website, your Google Business Profile, directories, reviews and what other sites say. GEO makes that information complete, consistent and easy for a machine to read, so an assistant can identify your business and has a reason to name it.
AI visibility audit
We ask the assistants your customers use about your sector and your city, and record who they name and what they say about you.
Entity and schema work
Structured data that tells machines exactly who you are, where you are and what you sell.
Consistent business details
Name, address, phone and services matched across your site, Google Business Profile and the directories that matter.
Answer-ready content
Pages that answer the questions people put to assistants, plainly and near the top.
Mentions and citations
Listings and genuine mentions on the sites assistants read and trust.
Tracking over time
The same questions asked again every month, so you can see whether you are named more often.
What is included
Why GEO belongs with your SEO.
GEO is not a separate trick. It is SEO work extended to the places people now ask for recommendations, and it is measured by whether the assistants name you.
Same foundations
Most of what helps an assistant understand you also helps Google rank you, so doing both together costs less than doing them apart.
Early is cheap
Almost nobody in this market is working on it yet, so the businesses that start now are the ones assistants learn about first.
No tricks
There is no way to pay an assistant to name you, and we do not pretend there is. The work is making true information easy to find.
Measured honestly
AI answers vary from one question to the next. We report what we see across a fixed set of questions, not a single lucky screenshot.
Built on SEO
GEO works best on a site that is already fast, indexed and well structured, which is why it sits inside our SEO work.
English and French
We test the questions in both languages, because your customers ask in both.
How we work
How a GEO engagement runs.
Baseline
We put a fixed set of buying questions to the main assistants and record who they name, including you or not.
Fix the facts
Schema, Google Business Profile and directory details made complete and consistent.
Build the answers
Content and mentions that give assistants a clear, trustworthy reason to name you.
Re-test monthly
The same questions, asked again, reported in plain language with what we are doing next.
Pricing
Part of the Market Dominance plan.
GEO is included in the Market Dominance SEO plan, and every engagement starts with the free SEO and AI visibility audit, which shows what the assistants say about you today.
Questions
The things people ask first.
GEO is the work of getting your business named in answers from AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Where SEO aims for a high ranking in a list of links, GEO aims for a mention in the answer itself.
No. Assistants lean on many of the same signals search engines use, and Google’s AI Overviews draw directly on its search index. GEO builds on good SEO, which is why we offer it as part of the same service.
No, and nobody honest can. No one controls what an assistant says. What we commit to is the work that makes your business easy to identify and trust, and honest reporting on whether you are being named.
Corrections to your business details and structured data can be picked up within weeks. Content and mentions take months, much like SEO, and answers keep changing as the assistants update.
We ask the same set of buying questions, in English and French, across the main assistants every month and record whether you are named, how you are described and who is named instead.
Next step
Tell us the goal. We will come back with the plan.
Run the free audit and see what AI assistants say about your business today. It takes about a minute and needs no call.
