Paid advertising and SEM
Google Ads, Meta and TikTok advertising that bring in customers, not just clicks.
Paid advertising is the fastest way to put your business in front of people who are already looking for what you offer. Whether you are starting from zero or taking over a campaign that is not performing, we handle strategy, setup, targeting, ad creative and regular optimisation.
Google, Meta and TikTok campaigns judged by what they bring back.
We run Google Ads, Meta and TikTok ad campaigns with one measure of success: what came back for what went in. We check performance regularly, test variations, adjust bids on what the data shows, and cut spend on what is not working.
Before any money is spent we set up conversion tracking, so you can see calls, form enquiries and WhatsApp messages, not only clicks. Your ad budget goes from your own account straight to the platform, we never hold it or add a margin, and each report says what every franc produced.
Strategic campaign planning
Market and competitor research first, so the budget goes where the buyers are.
Keyword research and optimisation
The terms worth bidding on, matched to landing pages that convert.
Ad copywriting and design
Copy and creative that earns the click, with a clear call to action.
Audience segmentation
Targeting by demographics, interests and behaviour so the right people see it.
Daily monitoring and optimisation
Bids refined, targeting tightened, and new variations tested continuously.
Detailed reporting
Impressions, clicks, CTR and conversions, with analysis you can act on.
What is included
The ad types we run.
Whether your monthly budget is 100,000 FCFA or 3,000,000 FCFA, the approach is the same: make every franc work. We start on the platform your buyers already use, then add another only once the numbers justify it, and nothing is left running unwatched.
Search ads
Triggered by what people type. The most direct way to reach someone already looking for what you sell.
Display ads
Graphical ads across the Google Display Network, useful for awareness and reaching a wider audience.
Shopping ads
For online stores. Product image, price and details shown directly in the search results.
Video ads
On YouTube, skippable or not, for when the product needs showing rather than describing.
Remarketing
Reaching people who already visited and did not convert. Usually the cheapest conversions you will buy.
App install ads
For mobile applications, aimed at downloads and user acquisition rather than page visits.
How we work
How we set up and run your campaigns.
Plan
We learn your objectives, audience and selling proposition, then research the market and competitors.
Build
Campaign structure, keywords, ad copy, creative and landing page alignment before a franc is spent.
Launch
Campaigns go live with conversion tracking in place, so results are measurable from day one.
Optimise
Bids, targeting and variations adjusted on what the data shows, with reporting you can follow.
Pricing
Published prices, from 100,000 FCFA a month.
Three plans: one platform, any two of Google, Meta and TikTok, or all three with local SEO included. The fee is fixed and the same for every client. Your ad budget is separate, and you pay it straight to the platform from your own account.
Questions
Common questions about paid advertising
Paid advertising is buying placement on Google, Meta (Facebook and Instagram) or TikTok so your business appears in front of people already looking for what you sell. It is the fastest source of enquiries available, because clicks start arriving the day a campaign goes live rather than months later.
Our plans start from an ad budget of 100,000 FCFA a month per platform. Below that, paid ads rarely gather enough data to optimise properly. If your budget is smaller, we can set the account up for a one-off 75,000 FCFA per platform and show you how to run it yourself.
Yes, always. You pay your ad budget from your own account, straight to Google, Meta or TikTok. Our fee is fixed, published on the ads pricing page, and covers running your ads. Setup is included when you commit to three months.
Google catches people already searching for what you offer. Meta (Facebook and Instagram) and TikTok let you reach people based on who they are, before they start looking. Which is right depends on whether there is existing demand for what you sell.
Yes, and often that is where the quickest wins are. We audit what is running, find where the spend is leaking, and rebuild the structure around conversions rather than clicks.
Traffic arrives the day it launches. Meaningful optimisation needs two to four weeks of data before we can tell what is genuinely working rather than noise.
Yes. Copy and creative are included. We test variations continuously rather than writing one ad and hoping.
Next step
Tell us the goal. We will come back with the plan.
Tell us your budget and what one customer is worth to you. We will say before we start whether those numbers can work.
