Retail and eCommerce
Online stores that take mobile money.
Shops, boutiques and product businesses selling in Cameroon. A checkout your customers cannot pay through is not a checkout, and card-only is card-only for a reason that costs you sales.
The problem
Selling on Instagram is not the same as having a shop.
A great many Cameroonian product businesses run entirely through social media messages. It works, until it does not: orders get lost in the inbox, prices have to be repeated fifty times a week, and nothing about it scales past the hours in your day.
The other failure is subtler. A store gets built, it takes cards, and a large share of customers reach the checkout and cannot pay, because the way they pay is mobile money.
What we build
Built for how this sector actually works.
MTN MoMo and Orange Money
Integrated properly alongside card payments, so customers pay the way they actually pay.
Product pages that sell
Real photographs, clear pricing, stock status, and the answers customers currently ask you in messages.
A checkout that survives mobile data
Short, fast and tested on real phones. Every extra step is a share of your sales gone.
Found when people search the product
Product schema, category structure and content built for what buyers type.
Abandoned order follow-up
Automatic reminders for the carts that were nearly a sale, sent whether or not anyone remembered.
Numbers you can act on
What sells, what does not, where buyers come from and what each one costs you.
What changes
The difference it makes day to day.
Not abstractions about digital transformation. These are the specific things that are different in the month after launch.
See pricing- Orders in one placeNo more reconstructing an order from four days of messages across three platforms.
- You keep your customer dataOn WooCommerce the customer list is yours, not a platform's, and there is no cut taken from each sale.
- Prices answered without youThe page answers the price question every time it is asked, which frees your day considerably.
- Ready for delivery and pickupShipping zones, pickup options and delivery fees configured for how you actually operate.
From our work
House of BKN, Douala
A retail skincare and beauty store built to sell online rather than through direct messages, with local payment methods and product pages that answer the questions customers were asking one at a time.
Questions
Asked by organisations like yours.
Yes, and we would treat a Cameroonian store without them as unfinished. We integrate mobile money alongside card payments for international customers.
WooCommerce for most businesses here: no monthly platform fee, no cut of your sales, better local payment gateway options, and your customer data stays yours. Shopify is worth considering if you want someone else to handle absolutely everything technical.
Online stores start at 600,000 FCFA under our Enterprise plan, which includes the store build, payment gateways, a year of hosting and a .com domain. The final figure depends on how many products and how much custom functionality.
Yes, and you should. The store becomes the place you send people to buy, so your social accounts can do what they are good at, which is getting attention.
Other sectors
We work in these too.
Next step
Tell us the goal. We will come back with the plan.
We will tell you honestly whether we have done this before, and what we would do first.
