Healthcare and clinics
Clinic websites built for people who are worried.
Clinics, dental practices, laboratories, pharmacies and specialists. Somebody visiting a health website is rarely browsing. They want to know whether you can help, whether you are open, and how to reach you.
The problem
Clear beats clever, every time.
Health websites fail in a particular way. They are written for other practitioners rather than for patients, they bury opening hours three clicks deep, and they make an anxious person work to find a phone number.
There is also a search problem specific to this sector: patients search symptoms and worries, not clinical terminology. A site written entirely in clinical language will not be found by the people it was built for.
What we build
Built for how this sector actually works.
Findable and reachable, immediately
Location, hours, phone number and directions visible without scrolling, on a phone, at eleven at night.
A page for every service
Each treatment explained in plain language, with what it involves and roughly what it costs.
Written the way patients search
Pages built around symptoms and questions, alongside the clinical terms, because that is what people actually type.
Appointment requests online
A simple request form or booking flow, so patients are not limited to the hours your phone is answered.
Careful with sensitive data
Forms that collect only what is needed, over a secure connection, with clear information about how it is used.
Reviews handled properly
Automatic, compliant review requests after a visit. Reputation is a ranking factor and a deciding one for patients.
What changes
The difference it makes day to day.
Not abstractions about digital transformation. These are the specific things that are different in the month after launch.
See pricing- Fewer calls asking whether you are openThe website answers it, and answers it correctly, every time.
- Patients arrive better informedThey know what the service involves and roughly what it costs, so the appointment starts further along.
- Visible in the local map packWhere most people looking for a clinic in their city actually find one.
- Accessible to everyoneReadable text, proper contrast and keyboard navigation, which matters more in this sector than most.
From our work
See the portfolio
Health and wellbeing projects across our work, each built around making it easy for a worried person to find the right service quickly.
Questions
Asked by organisations like yours.
Yes. That can be a simple request form that your reception confirms, or a full booking system with real availability. The first is cheaper and suits most clinics; the second suits higher volumes.
Only if it is set up correctly. We use secure connections, collect the minimum necessary, and are clear on the page about how information is used. For anything clinically sensitive we recommend the site collects a request and the detail is taken through your own secure systems.
Where you can, yes. Cost is the question patients are most reluctant to phone and ask, and publishing a range removes a real barrier to booking.
Most clinics fit the Professional plan at 250,000 FCFA. Practices with many services, several practitioners or full online booking move into the Enterprise range from 600,000 FCFA.
Other sectors
We work in these too.
Next step
Tell us the goal. We will come back with the plan.
We will tell you honestly whether we have done this before, and what we would do first.
