Digital guide · Coming soon
Ads That Bring Customers
How to set up, check and stop Google and Meta ads on a small daily budget.
Approx. $17
One price, set in FCFA. Nothing to pay until it is ready.
We are writing this guide now. Send us your name and a WhatsApp number or email, and we will message you the day it goes on sale.
What it is
Written to be used, not admired.
Ads are the fastest way to get customers and the fastest way to lose money. Most small budgets here go on the same few mistakes: no tracking, an audience that is far too wide, and a page that does not turn visitors into enquiries. This guide shows you how to set a campaign up properly on a small daily budget, what to look at each week, and when to switch it off.
Who it is for
- Owners about to run their first ads
- Businesses already boosting posts and not sure it brings anyone in
- Anyone paying someone to run ads and wanting to check the work
What is inside
- Working out what a customer is worth before you spend anything
- Conversion tracking, so you see enquiries and not just clicks
- A first Google search campaign on a small daily budget
- A first Meta campaign for Facebook and Instagram
- The default settings that quietly eat a small budget
- The weekly check, and the signs that tell you to stop
After you have read it
What you will be able to do.
- Work out the most you can pay for an enquiry and still make money
- See which ad brought each enquiry, instead of guessing
- Launch one Google campaign and one Meta campaign without the settings that waste money
- Read the week’s numbers in ten minutes
- Know when to stop a campaign instead of hoping it improves
The honest limits
What it will not do.
Every guide has an edge. Here is where this one stops, so you can decide before you pay rather than after.
- It does not fix the page your ads point to. If that page does not turn visitors into enquiries, no campaign will.
- It covers Google and Meta. TikTok and LinkedIn ads work differently.
- It is written for small daily budgets. Past a certain spend, managing ads becomes a job in itself.
- Ad platforms move their buttons around. Free corrections cover that, but a screen may have changed since the last one.
Before you buy
Delivery, refunds and updates.
We are writing it now. We do not have a date we would stake our name on, so we are not publishing one. Use the button near the top of this page to send us your details and we will message you the day it goes on sale. There is nothing to pay until then.
We email it to you once the payment clears. If you are still waiting, message us on WhatsApp and we will send the file to you directly.
If the file won't open, you got the wrong guide, you were charged twice, or the guide is clearly different from what this page describes, tell us within fourteen days and we'll refund you in full. Once a guide has been downloaded, we can't refund it because you changed your mind. The full terms are on our refund policy page.
Not for corrections. If we fix a broken link, a price that moved, a step Google renamed, or anything we simply got wrong, you get the new file by email and pay nothing. If the guide ever grows new chapters rather than corrected ones, that is a new edition and a separate product, and buyers of this one hear about it first.
Yes. You get PDF and EPUB with no copy protection, so it opens on a phone, a laptop or an e-reader. It is yours. The only thing we ask is that you do not resell it or pass it around as your own.
No. It is written for business owners, not developers. Where a step genuinely needs someone technical, the guide says so plainly instead of pretending it is a five-minute job.
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Rather we did it
The guide is the process. We are the people who run it.
If you would rather someone else watched the budget every week, we manage Google and Meta ads from 100,000 FCFA a month, and the first conversation costs nothing.
